Korea Health Functional Food Association works for achieving 5 main strategic goals focusing on the improvement of supporting service quality for member enterprises as a top priority to lead and promote sound development of the health functional food industry.
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Policy Support
- Rational policy improvement
- Running an intergovernmental consultation
- Operating Legislative&Regulatory Improvement Committee including three sub-committees
- Policy research activities including supporting Health Functional Foods Future Forum
- Hosting and sponsoring several policy seminars
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Export Vitalization
- Establishing domestic and international networks with IADSA, USP (US), BCI etc.
- Operation of the Health Functional Food Export Council
- Providing information and guidelines for overseas market expansion
- Supporting several international exhibitions’ delegation
- Holding global seminars and conferences
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Industry Activation
- Providing opportunities to participate in forums and seminars
- Publishing information reports and brochures by sector
(Global Trend Report, Consumer Research Report etc.)
- Customized consultation and on-site visits for member companies
- Building media&public relation infrastructure and supporting services to strengthen practical skills
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Public Campaigns & Maintaining System
- Enhancing consumer trust and improving awareness through health functional food promotion campaigns
- Providing health functional food information by operating social media
(NAVER posts, Youtube KHFF TV, HFFI)
- Operating a Fair Competition Regulations Reporting Center on health functional food
- Monitoring illegal advertisements
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Government Authorized Services
Deliberation on Health Claims and Advertisement :
- Operating deliberation committee under 「Food Labeling and Advertising Act」
- Striving to protect consumer from false and exaggerated ads and to establish sound culture in the industry
- Operating AI pre-review system
*How to apply
① Visiting this page(ad.khff.or.kr)
② For other details, call this number 031-628-2300(extension number 2)
Training programs :
- Conducting mandatory education under the authority of the Ministry of Food&Drug Safety.
- Training professionals in the field of health functional food
*How to apply
① Visiting this page(edu.khff.or.kr)
② For other details, call this number 1661-2371