Korea Health Functional Food Association works for achieving 5 main strategic goals focusing on the improvement of supporting service quality for member enterprises as a top priority to lead and promote sound development of the health functional food industry.
-
Policy Support
- Monitoring for changes of regulations at ordinary times
- Collecting and submitting members' opinions to the government so that all the industry sings from the same hymn sheet
- Continuous legislative activities for deregulation of HFFs and system improvement
- Research to develop the system and regulations related to recognition and health claims
- Sponsoring Health Functional Foods Future Forum
- Operating sub-committees
: Policy / Technical / Public Relations & Education / Advancement of Distribution / International Exchange
-
Globalization
- IADSA (International Alliance of Dietary/Food Supplement Associations) activities for globalization of health functional foods system
- Supporting overseas expansion and visits to foreign countries' exhibitions for members
- Building global networks through executing a MOU with overseas organizations such as
: China Health Care Association, Bent Creek Institute(USA), etc.
- Holding global seminars such as
: Global Market Entry Seminars, International Regulatory Symposiums,
- Korea-China Functional Food Information Exchange Conference, etc.
- Providing a variety of information/materials such as
: Foreign Country's Regulations/Guidelines, Overseas Trend Report, Export Guide, etc.
-
Industry
Activation
- Holding and supporting exhibitions related to health functional foods
- PR Academy for members to construct PR infra and enhance practical skills
- Support for members' marketing services
- Workshops/conferences/seminars to activate information exchanges and mutual communications
- Providing a variety of information/materials such as
: Newsletter, KHSA Magazine(HFF Today), Monthly Media Monitoring Report, Consumer Research, Market Condition Report, etc.
-
Public Relations
Campaigns
- PR campaigns of health functional foods to promote excellence of domestic products, thereby enhancing consumer trust and improving nationals' awareness such as
: TV & Radio advertisement, Viral films(internet), Newspapers, Advertorials, etc.
- Regular press release to provide reliable and science-based information about HFF
- Monitoring programs against illegal advertisements
- Countermeasures for managing crisis of main issues through the media(publicity)
-
Government
Authorized
Services
Training programs authorized by the government :
to improve qualifications of those who want to run a health functional foods related business which is described in the Article 13 of the Act
- Compulsory Training for Manufacturer, Quality Control Manager and Sales of HFF
- Compulsory Training on the Special Act on Imported Food Safety Management
- Compulsory Training on Good Manufacturing Practice
Deliberation on Health Claims and Advertisement :
to protect the consumer from false and exaggerated advertisement and establish a sound advertising culture in the industry
- for the broadcast and the printed media
- against both direct and indirect expressions of health claims and/or advertisement of functionality